Observe:
Problem statement: We do not have a place online where all of our end users can search our larger list of funeral arraignment service providers.
Hypothesis: We think this product will allow users to rely on eFuneral as a search engine resource for finding funeral service providers. We believe it will allow us to be the “gateway” that guides and assists users in finding the resources they need to begin their arrangement planning journey.
Reflect
Identification: We would like to identify:
- Whether users actually need online assistance when planning and preplanning funeral arrangements.
- The best way to introduce the resource formation to users.
Assumptions:
- Users go online to try and find service providers to plan and preplan funeral arrangements.
- Users do not have access to a one-stop-shop that allows them to yield search results of arrangement service providers
- Users do not know how to properly search for service providers online.
- They do not have the guidance needed to find the service providers that will best suit their needs and will typically conduct a short search over an in-depth research which will provide them with essential information needed to make a proper decision.
- Users do not know how to conduct a search that yields service provider options that yield adequate provider options.
- They do not have access to multiple options, allowing them to select the best option for them
- Partner users do not have a singular place online that will allow them to position themselves as experts.
- Partner users do not have a singular search engine to align themselves with.
Testing Method: Will use Guerrilla testing to determine the effectiveness of the product.`
Make
Design Scope:
- Email design templates
- Where does the find a provider live? In the nav w (landing page content resource)
- What does the map page look like?
- Live on a homes website?
- Lead capture tool
- Modal pop-up
- eFuneral Partner Design
- What do we actually want this tool to look like? I’m thinking a banner that can lead to the full experience?
Quick Use Case:
Also because the product is concise and the timeline is strict, I chose to collapse the use case into a single table to ensure a thorough well thought out experience while also keeping it straight to the point.
MVP
- Ability to search for a provider on eFuneral.com
- Embeddable experience so that it can be reused by other companies
- Search for a provider captures email address and zip code of the user
- Becomes a lead
- Function: Results return all active eFuneral Partners sorted by
- Proximity to the searched location
- My Primer Provider vs Regular Provider
- Once Provider is selected, user is taken to providers eFuneral branded storefront (Stretch)
Wireframes, LiFi and HiFi Designs can not be released.